Pawsitive Tales

Sharing heartwarming tales of animals and their humans.

Ruffles Pet Wear — May 26, 2021

Ruffles Pet Wear

~ Ruffles Pet Wear ~

In 2019, Ruffles Pet Wear launched.  Ruffles Pet Wear is a New Zealand business that hand-makes quality coats, raincoats, pyjamas, and more for dogs.  

Founder, Liv, had the idea to make coats when she was 15 years old.  Her family had a mini fox terrier who, while always on the go, was always cold.  Her mum would buy jumpers for her until one day, Liv decided to make some.  She bought a pattern and some material and started making what is now her pattern for the pyjamas that are now part of their catalogue.  

Soon, Liv began selling her coats through vet clinics, grooming salons, and TradeMe.  At the time, she was selling these through her business, then called Poppy’s PJs.  This continued for a few years but soon stopped.  It wasn’t until 10 years later when Liv got her own down that she pulled out her old patterns and materials.  She found some beautiful wool blankets and decided to repurpose them, making her creations warmer, more colourful and more sustainable.  

From this, in 2019, Ruffles Pet Wear was born.  This has allowed Liv to build a community from her business.  From communicating with customers to help create their dog the perfect coat, to seeing them out and about, it brings Liv so much happiness and encourages her to continue her work.  

Aside from the coats, Liv has a passion for animals.  Both Liv’s dogs, Aero and Jet, are rescues and now occasionally model for Ruffles Pet Wear.  Liv wanted to give both Aero and Jet a chance at having a good life, one they might not have had before being rescued.  Because of her passion for supporting animals and rescues, Liv has done a lot of charity work.  She has held fundraisers and occasionally drops off coats to animal shelters to help keep some of the dogs warm.  

In 2020, Liv supported different animal rescues by creating special one-off coats and selling them at an auction.  All the proceeds made went to the rescues.  Not only this, but she also arranged a donation drop and collected dog food, toys, bedding and grooming tools, too.  

One of Liv’s biggest motivations for Ruffles Pet Wear is simply the dogs.  She enjoys creating the perfect coat for each dog.  Seeing their happy faces when wearing the coats and, of course, adding a bit of cosiness to a cold day.  

Each and every purchase helps Ruffles Pet Wear.  As it is a small business, any support helps, big or small.  From liking a post, sharing a cute picture or buying a coat for your dog, it all means a lot.  

Amid the 2020 Covid-19 pandemic, Liv had struggled with a greatly reduced income.  Being able to create and sell coats helped support her and her family during this time.  Unfortunately, she had been made redundant by the end of the year, however, she has now made Ruffles Pet Wear a full-time job.  Just this year, she released limited winter collection in a wide range of colours!  

Having Ruffles Pet Wear empowers Liv.  She is able to combine her passion for dogs and design through her business.  It makes her feel proud being able to work from home, work for herself, support her family and to help dogs within her community.  The passion Liv has for her business is amazing.  It is evident how much she cares for her creations and for the four-legged customers she makes them for.  

Ruffles Pet Wear is an amazing New Zealand business.  If you would like to purchase your own Ruffles dog coat, check out their page.  There are so many colours and they can be made for dogs of all shapes and sizes.  Go check them out now!